Swedish riders strike the pose for H&M

After discovering H&M facebook page entirely dedicated to horses H&M - We love horses (H&M - We love horses), I realised that the brand is really close to the riders it supports. 

For example, they propose us a video of Malin Baryard-Johnssons who introduces us to her horses: http://www.youtube.com/watch?v=6QxyTLJ8nOA&feature=plcp

We can also find Peder Fredricson and Malin Baryard-Johnssons presenting the last styles of H&M's collection:
https://www.facebook.com/media/set/?set=a.10151416625443835.578284.111286593834&type=1

Also, the riders upload pictures of their horses, as Peder Fredericson who shows us a picture of his horse "H&M Holliday" braided mane and congrats her groom on the nice job she did.  

A good way to know a little more about these champions outside the competition environment!